About Michel Fortin, CEO

Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to “grab readers by the eyeballs,” boost response to record rates and transform floundering businesses into mega-moneymaking machines.

His track record speaks for itself. In the last few years alone, he was instrumental in selling several hundreds of millions of dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries.

One of his salesletters sold a $1.08 million online on the first day. But that didn’t stop him. A few weeks later, another salesletter for a completely different product generated over $1.04 million in three weeks. (That’s just the tip of a very large iceberg.)

Copywriter, Consultant, Fanatical Tester

Michel’s company, The Success Doctor, Inc., is a copywriting and direct response consultancy that can take your marketing and your business to the next level — and beyond — with clearer, more compelling and more cash-generating copy that sells.

His proven, battle-tested and even scientifically measured conversion strategies can significantly fire up your sales, fatten your bottom-line and excavate hidden profit goldmines tucked away in your business, regardless of your industry or economy, and regardless if it’s an online, offline or hybrid business model.

Whether it’s a poorly targeted market, a lackluster offer, or drab copy that either bores or entertains your market at best, The Success Doctor, Inc. can plug costly leaks that are robbing your business blind, and transform it into a profit-pulling powerhouse.

From a Starving Failure…

But Michel Fortin’s highly sought-after copywriting skills did not appear overnight. In fact, they stemmed from a burning desire under circumstances that would have made him, by all accounts, an unlikely candidate for becoming a top-selling copywriter.

Born with a minor physical disability, he was abused by an alcoholic father who did so because he simply could not accept that he “failed.” So to him, Michel was a failure. As a result, Michel lived a secluded childhood in an attempt to avoid his father (and the rest of the world) as much as he could, and fought an overwhelming fear of rejection and agoraphobia. (Luckily, his father is now institutionalized with an alcoholism-related mental illness called “Korsakov’s Disease.”)

One day, a quote from Henry David Thoreau inspired him. Do what you fear and the death of that fear is certain. What better way is there to fight the fear of rejection than a profession in which people get rejected all the time? So Michel plunged into the world of sales in order to face his fears head-on. But being on strict commissions, his lack of sales and therefore income forced him to file for bankruptcy at the still young age of 21. (One of two times, in fact.)

… To The Success Doctor

Fueled by his unique ability to write persuasively, Michel finally discovered the key. By using compelling copywriting, he began to write ads and salesletters in order to attract qualified clients to him — and not the other way around. That way, he no longer had to be rejected. As a result, lead generation was his entry into the world of copywriting that would forever change his life.

The result? In just under a year following his bankruptcy, Michel Fortin became the top sales producer for a Fortune 500 Canadian company, winning awards and sales contests. In just a few years, he generated millions in sales for numerous employers and clients all over the globe, from Canada, Australia, Europe, China, Russia and of course, the U.S.

As an in-demand public speaker and consultant, Michel often talks at conferences, bootcamps and seminars around the world — charging as much as $1,500 to $5,000 a seat to attend! Here are a few photos of Michel in action, including the Big Seminar (across the US) and the Wembley Centre in the UK (center photo), where he spoke in front of thousands eager listeners.

Michel Fortin has also shared the stage with the legendary Jay Abraham, T. Harv Ecker, Armand Morin, Mark Victor Hansen (Chicken Soup for The Soul® fame), David Garfinkel, John Carlton, Gary Halbert, Mark Joyner, John Reese, Stephen Pierce, Jay Conrad Levinson (Guerilla Marketing fame), and more.

He has also appeared as a guest on several talk shows on TV and radio, including Small Business Heroes, the Mike Litman Show and many others. His articles have appeared in well over 500 publications, including Home Business Magazine, Wealth Building Magazine, Marketing Power!, Internet.com, Web Promote, Office.com, and thousands of websites, newsletters and reports.

His Love Is Coaching Individuals

While The Success Doctor, Inc. works with businesses of all sizes, Michel’s passion is coaching individuals, entrepreneurs and marketers. He regularly gives teleseminars and webinars, such as BoostMyResponse.com, in which he shared six hours with copywriting legends Gary Halbert and John Carlton.

Today, Michel Fortin is the author of several books, including the freely available The 10 Commandments of Power Positioning and Power Positioning Dotcom, as well as many CDs and DVDs, such as his How to Write Profit-Pulling Copy In 3 Simple Steps video.

Because of his love of teaching others, he publishes a free email newsletter, now his blog, since 1998. In it, he reveals copywriting tips, techniques and resources, and shares his tested techniques on how to write compelling sales copy.

Michel Fortin also owns hundreds of websites and businesses. Over the past four years, he has offered his students a private membership website at TheCopyDoctor.com, where they can learn how to write killer copy by seeing him do it, “live” on video, as he records himself dissecting his clients’ copy.

The site now carries over 500 videos of critiques and actual rewrites of a variety of marketing pieces and salesletters, from radio informercials, direct mail letters and postcard marketing, to websites, pay-per-click ads and email campaigns. Michel now offers a free 18-minute video sample. Watch the video here.

In fact, Michel Fortin also offers unlimited, email and phone coaching, limited to 30 qualified participants at a time. This program is highly personalized. If you’re interested in learning about it or even subscribing to this unique program, click here for more details.

Partial Client List

Some of our clients or individuals with whom we worked include:

Yanik Silver
Armand Morin
Simon Grabowski
Stephen Pierce
Jay Abraham
Frank Kern
Ryan Deiss
John Reese
Mike Filsaime
Neil Shearing
Nitro Marketing
Mark Joyner
Miguel Alvarez
Kirt Christensen
Terry Dean
Ted Ciuba
Shawn Casey
Gary Halbert
Corey Rudl
Jimmy D. Brown
Ed Dale
Craig Perrine
Bill Hammond
Michael Kimble
Jason Potash
David Garfinkel
And many more.

Many clients are not just top, million-dollar marketers and Internet marketers, but also fanatical testers, too. Together, we’ve split-tested headlines, copy, offers, colors, layouts, closes, order forms, etc. We’re also proud that some of our clients enjoyedrecord response rates as high as 7%, 11%, 18%, even 46%. Others have seen massive increases as high as 700% with our help.You can also check out some copywriting samples. Or if you prefer, to read what others had to say about Michel Fortin, The Success Doctor, Inc. and its services, check out these testimonials.

The Success Doctor,™ Inc.

Operating as The Success Doctor, Inc. since 1997, Michel Fortin is the CEO of an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. To contact us, you can do so in a variety of ways.

His company is a member of several associations, including the HTML Writers Guild since 1999 and International Webmasters Association since 1998 (when the web was young), and the Canadian arm of the Association of Internet Marketing And Sales since 2000. The Success Doctor, Inc. is also PayPal verified for over 5 years in good standing, and was awarded World Seller status.

In 2001, Michel Fortin was bestowed the honor of being inducted in the acclaimed Who’s Who Historical Society, a prestigious and highly recognized organization that documents and publishes the biographies of the world’s most prolific business professionals since 1928.

Also, you may have noticed that pictures of Michel Fortin on this website don pink ribbon pins on his lapel. The reason is because his preferred charity is the Canadian (or American) Breast Cancer Association. His wife, Sylvie Fortin (owner of Workaholics4Hire.com, Inc.), is a victim to this terrible disease. You can view her blog at BreastCancerVictory.com.

The Next Level… And Beyond

If you’re ready to take your business or website to the next level and beyond, and you want to discover how to maximize your profits in your business, then see what The Success Doctor, Inc. can do for you. Take a few moments and fill out this initial copy assessment consultation, a value of $95, which is offered to you for free. Don’t delay. Click here to go beyond the next level.